New Features of Instagram
The initial image instilled in the minds i.e. “square photo-sharing app” Instagram wants to change that and its very clearly conveying it. Mosseri wants to upgrade the users perception from a general entertainment app driven by algorithms and videos. Currently its not clear how Instagram plans on achieving it and also with this advancement will it be improved and innovated on features popularized by apps like TikTok or just making something with a few Facebook-y tweaks. This move also feels like part of a bigger trend in which platforms attempt to give users a pretense of control over the algorithm. Tinder also announced a feature where users could swipe only on people with certain interests, for example a first for the company. Although algorithms are powerful enough to know what people’s interests are and what keeps them engaged, letting people select what they want to see might make them feel more empowered and give them greater understanding into why they see what they do. The app can feel less creepy while also keeping them interested, a win-win for companies. Also Read: Instagram introduces a ‘Linking Sticker’ for stories
